Marketing Manager

• To work closely with the Sales & Marketing Director to develop marketing and communications plans to support the delivery of the business plan objectives of the Group’s property, homes, and mining businesses.
• Manage the CRM Hubspot to send weekly emails, texts and report on dashboards.
• Manage the overall marketing budgets and ensure best value for money to achieve results.
• Mange a team of external suppliers to deliver, press releases, social media. Film, photography and an in-house team to deliver graphics. Agree terms of business and ensure SLAs are achieved,
• Manage the delivery of marketing plan activities in line with plans agreed in 1 above including and produce a monthly marketing report on results.

PR and media relations

• Managing external PR agencies to ensure a steady flow of positive news releases, media comments relating to the company and our development proposals and sale of homes are published on appropriate print, digital, social and broadcast media. Ensuring we track budget for each project.
• Manage overall relationship with PR agencies, briefing press releases, blogs, arranging photography and events (where applicable).
• Self publish on the Homes blog page to increase awareness.

Digital and social media

• Manage, update and develop the Banks Group and Banks Homes web sites and social media channels.
• Manage the social media company for homes to deliver a targeted programme of planned and reactive, engaging social media posts Post property and company posts direct to chanels
• Manage any production of video content to be shared on Banks Group and Banks Homes social and digital channels.
• Manage all activities for email marketing in-house, digital advertising (through agencies), print and media and direct mail.
• Use google analytics, Hub spot social media scheduling software and CRM system to report on results.
• Continuous development of user journeys in CRM system for homes.

Marketing communications collateral

• Manage the production of leaflets, brochures, newsletters, advertisements and exhibition material to effectively communicate the benefits of our projects, and to ensure the highest quality of sales and marketing of homes.
• Overall responsibility for marketing as part of the development set-up meetings, site launches, and weekly plot releases
• Responsible for the briefing of all POS whilst ensuring content is displaying correctly online and in marketing suites at all times.
• Arrange for interactive site plans to be produced working closely with sales and technical as well as floorplans, website copy, brochures, matterports etc.
• Responsible for the production of local photography across product, location and PR.

Performance marketing

• Responsible for monitoring of marketing budgets, raising Pos and cost control ensuring budget is spend efficiently as agreed by Sales & Marketing Director.
• Overall responsible for the management of customer data ensuring lead quality is maintained whilst continuously growing the database.
• Management of data ensuring GDPR compliance is maintained.
• Continually update information for paid search campaigns. Manage agency.
• Responsible for reporting all cost and advertising activity ensuring necessary tracking is set up and applied to digital media.

Events

• Manage a programme of the Group’s sponsorship of community events, homes launch events, awards, festivals and open days. Create an annual events planner.

Support for our communities

• Promote the work that we do to support our local community groups, voluntary organisations and environmental projects through the Banks Community Fund on social media.

Community relations

• Provide support to other members of the community team as required with presentations, material for community surgeries, public exhibitions and project updates on websites.

Corporate responsibility

• Join the Group’s Corporate Responsibility (CR) team which oversees the implementation of the Group’s approach to CR called Development with Care, produce the quarterly Banks CR Newsletter.

As part of a small team, you will be working alongside Banks project teams supporting all group businesses.  You will also work closely with our graphic design team, external PR and digital marketing agencies creating content to communicate effectively with a range of external stakeholders including customers, local communities, local politicians, local authority officers, employees, landowners and Sales and Marketing Director to sell homes and promote land.

Based at our office in Harewood, Leeds or Meadowfield near Durham City you will have some travel requirements throughout the north of England.  You will meet with a wide variety of people and may involve attendance at evening corporate events, meetings, workshops and exhibitions which may also require overnight stays. You will be required to attend our Yorkshire or Durham Office on a monthly basis.

ESSENTIAL:

• Previous proven experience in a similar role
• Hubspot Experience desirable or another similar CRM system a must
• Educated to degree level, ideally with marketing experience, communications or digital marketing
• Competence in creating, implementing and analysing the effectiveness of a digital content strategy including the use of social media tools (we currently use Hubspot) and interaction with online Facebook community pages, creation of blogs and thought leadership pieces, encouraging user-generated content, etc
• Must have substantial knowledge of the internet including following current trends
• Budget management
• Competent and able to demonstrate knowledge and understanding of all social platforms
• Strong verbal and written communication skills – spelling, punctuation, grammar, etc
• Competent at using all MS Office packages, Canva
• Strong presentation and written communication skills – spelling, punctuation, grammar
• Knowledge of running digital marketing campaigns
• Experience of managing external agencies, PR, advertising social media, photographers
• Ability to use web content management systems, preferably WordPress,
• Full UK driving licence 

DESIRABLE:

• Previous experience in a similar role within the property or housebuilding industry.

• High level of attention to detail with the ability to multitask
• Ability to work independently, responsibly, and collaboratively
• Ability to work well under pressure and meet deadlines
• Customer champion – good listener, consistently delivers on their commitments and promises
• Comfortable with regular travel around the north of England, sometimes at short notice

Competitive salary is only one part of the many fantastic benefits you will receive if you join The Banks Group. You will also receive access to the following fantastic benefits:

• Competitive Salary: Enjoy a competitive salary with bonus scheme and car allowance.​
• Generous Leave: Benefit from generous annual leave plus public holidays to maintain a healthy work-life balance.​
• Pension Scheme: Secure your future with our company pension plan.​
• Parental Leave: Access enhanced maternity, paternity, and adoption leave to support your growing family.​
• Wellbeing Support: Utilise our Employee Assistance Programme, health and wellbeing discounts, eye care voucher scheme, and the support of qualified health advocates and Mental Health First Aiders.
• Sustainable Initiatives: Participate in our Electric Vehicle salary sacrifice scheme, Cycle2Work scheme, and enjoy discounts through our e-voucher program with major retailers.​
• Financial Security: Benefit from generous life assurance coverage for peace of mind.​

Application Deadline: Friday, 13 November 2026

How to Apply: Using the form below, or send your CV and covering letter detailing your relevant experience to: [email protected]

Interview Process: Interviews will comprise of a two stage process with profiling and exercise task taking place at second stage.

Don’t delay and apply today as we may close the job early depending on number of applications!!

No recruitment agency enquiries please.  Adhoc CV’s from recruitment agencies will not be considered.