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Graduate PR & DIGITAL COMMUNICATIONS REPORTER

Meadowfield, Durham

£ Competitive

Join our Graduate Development Scheme to kick start a prosperous career. You will join at an exciting time, with several other like-minded Graduates. As a Graduate, you will be appointed a mentor and will have regular appraisals to support your development, on the job learning and formalised training including the opportunity to attain professional qualifications.

The Graduate PR & Digital Communications Reporter will play a key role in creating and delivering engaging and inspiring content across a range of internal and external communication channels.  The successful candidate will be able to write, present and interview people as well as have the technical know-how to edit and polish the content so can be published across all our current and future internal and external channels.  The post holder will ensure our presence on the communications channels helps to deliver our business plan objectives and delivers key messages effectively to our agreed target audiences.

You will be joining a small but vibrant and friendly in-house communications and marketing team at an employer of choice in the North East.  You could be doing anything from creating targeted online and print campaigns, to organising events. Such a diverse business offers a wide range of exciting communication opportunities and experience which few other firms can match.

Being creative, thinking big and telling great stories about what The Banks Group is doing and why – there’s a new and exciting challenge every day in our comms team.

Show us you’re hungry to communicate our key messages to our key stakeholders, and we’ll give you every opportunity to create your own success and build your career.

KEY DUTIES & RESPONSIBILITIES:

The successful candidate will be able to write new stories, copy and scripts appropriate for each audience, conduct interviews, present to camera as well as edit and polish content into a publishable format. In this way it would suit a journalism / mass communications graduate.

Support the communications manager, in conjunction with our external agencies, on the day-to-day management of our internal and external communications, including:

  • Print, online, broadcast and multi-media journalism – by-lines and front of camera
  • Script writing
  • Broadcast production
  • Broadcast interview preparation inc Q&A and rehearsals
  • Social media writing, filming editing and planning inc organising appropriate photo shoots / commissioning appropriate graphics to support the message
  • Plan, produce and create a programme of content to be used across all our communication channels, increasing engagement with our key target audiences and stakeholders
  • Create photos and video footage to support our communication channels.
  • Currently Banks has a presence on the following social media channels: i) Twitter; ii) Facebook; iii) LinkedIn and iv) YouTube. These are underpinned by our website.  Channels could be expanded to include Instagram, Tik-tok and other platforms
  • Develop creative ideas, suggest new inventive ways of delivering content (for both internal and external communication programmes) and keep up-to-date with the latest marketing communication trends / best practice
  • Share knowledge and best practice with internal teams and them to produce ideas to help achieve planning applications
  • Advise Banks project teams on effective ways of using digital marcomms to support various development proposals

Create an awareness and interest within our key target stakeholders driving traffic to engage with our digital content and that of our third-party advocates

Monitor, analyse and report on the performance of digital channels / activities using tools like Google Analytics, feeding back to stakeholders, and using the data to inform future activities

Prioritise and schedule work effectively, anticipating problems, sign off delays and procedures and adjusting the allocation of resources and time accordingly

Work with relevant colleagues and external partners to develop, manage and implement the digital side of integrated marketing campaigns – participate in regular departmental and cross departmental progress meetings and proof-read as required

Attend events, photo shoots, external liaison / stakeholder meetings and functions as and when relevant – using Banks Group DSLR cameras, video recorders and mobile phones as appropriate

Comply with and help us keep our policies and procedures current so they are up-to-date and fit for purpose in a digital / pictorial age

To act responsibly with data held by Banks Group that you have access to as part of your role, adhering to the provided guidelines and policies and reporting any concerns or possible breaches to Banks Group’s data protection and compliance officer

KEY CONTACTS:

The post holder will work across a range of projects in the organisation and therefore effective working relationships will need to be formed with various internal teams and senior managers across the business, external stakeholders, and suppliers.

The position reports to our Communications Manager.

WORKING ENVIRONMENT:

The role is based at our head office in Meadowfield in Durham, with travel to all Banks Group projects around United Kingdom expected.

QUALIFICATIONS, KNOWLEDGE AND EXPERIENCE:

ESSENTIAL:

  • Educated to degree level, ideally in journalism / media studies / mass communications / digital marketing or other related degree
  • Confident, persuasive and charismatic manner
  • “Media trained”, i.e. competent at present in front of a camera and on the radio
  • Knowledge of running digital marketing campaigns
  • Ability to use web content management systems, preferably WordPress
  • Ability to develop and manage social media campaigns across channels such as Twitter, Facebook, LinkedIn, and Instagram, using tools like Hootsuite
  • Experience of photography and creating / editing images, using packages such as Adobe Photoshop
  • Experience of video production, including presenting, writing scripts, conducting interviews, presenting, filming, editing, and delivering via channels such as YouTube
  • Understanding of digital analytics and metrics, their importance, and the tools to monitor, manage and evaluate them, like Google Analytics and Hootsuite
  • Full UK driving licence as the role will involve travel around Banks projects throughout the UK

 DESIRABLE:

  • Experience of creating and hosting webinars, preferably using GoToWebinar or similar
  • An understanding of or experience in developing email marketing campaigns, using web-based delivery packages
  • Experience of managing key stakeholder databases (in line with data compliance laws)
PERSONAL QUALITIES / COMPETENCIES:
  • A “people person” with excellent written and oral communication skills
  • Creative and innovative
  • Able to establish and maintain effective working relationships with other business functions, project team members and partners / suppliers
  • Able to deliver a range of concurrent projects, on-time and on budget
  • Exceptional organisational and time management skills with the ability to prioritise and structure work schedules
  • Customer champion – good listener, consistently delivers on time on commitments
  • Ability to demonstrate strong attention to detail
  • Ability to role model actions and behaviours consistent with the company values
EMPLOYEES BENEFIT FROM:
  • Competitive salary
  • Annual bonus depending upon Company and individual performance
  • Continuing professional development, including training opportunities
  • Generous annual leave increasing with length of service, plus public holidays
  • Company pension scheme
  • Health and wellbeing discounts
  • New car discounts with certain dealerships
IMPORTANT DATES:

The deadline for applications is 10 September 2021.  Please be aware that successful candidates will be invited to attend an assessment centre w/c 13 September 2021.

To apply, please send a CV and covering letter detailing your relevant experience to: applications@banksgroup.co.uk For further information contact The Banks Group Human Resources Department on 0191 378 6100.

The Banks Group is committed to equality of opportunity.

 

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